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It might lack the glamour, the glitz, the studios and the stars. But the Essex town of Basildon is, in its own small way, living the Hollywood dream.

In a reference to the sign which overlooks the world’s movie capital Basildon has erected it’s name in white letters on a roundabout at the entrance to the town.

The letters stand at around 5ft high and were produced in vitreous enamel by A.J Wells. While the sign has been subjected to a certain degree of ridicule the letters themselves were quite an engineering design feat. For each letter two sheets of steel were welded together end to end to create a seamless join.